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SEO & paid acquisition · B2B SaaS and fintech

Search and paid acquisition for companies regulators pay attention to.

One team running SEO and paid as a single motion — built for products where the ad account can get shut down and the landing page has to survive legal review.

B2B SaaS and fintech · $1M–$20M ARR · seed through Series B · payments, lending, wealth, insurance, banking infrastructure, compliance

Get the fintech ad compliance checklist

Zero

ads rejected across a full-funnel Meta programme in financial services

$80 → $40

cost per lead in six weeks for a US fintech client, verified volume up 60%

6 years

delivering search and paid for US SaaS, fintech and marketplace businesses

01 — The problem

Your last agency had never had an account disabled.

You know the sequence. The campaign is finally converting, then the account is flagged. Or it never launches, because nobody on the team has been through financial-services verification and the special ad category setup is wrong. Or the copy that would actually convert cannot clear legal, so what ships is vague enough to be safe and vague enough to be ignored.

Meanwhile you are being asked for a monthly ROAS figure on a product with a four-month sales cycle — a number that cannot be true yet, reported against a window that guarantees it will mislead.

Generalist agencies optimise the parts that are easy to optimise and treat compliance as someone else’s problem, right up until the account goes down.

02 — Method

Two channels, one motion, one number.

Most agencies sell you SEO or paid. Running them separately is why they fight each other for budget instead of compounding.

Paid tells you within a week which messages land. Those winners become the pages we build organically — so you are not guessing at search intent, you are ranking for the message that already converted.

We ran this on our own acquisition first — traffic campaigns to validate the message, then the winning creative moved into lead campaigns. 3,000+ landing page views at a 4.6% click-through rate, then 130 qualified leads from the campaign that followed.

03 — The wedge

The part other agencies find out about the hard way.

Financial-services verification

Done before the campaign is built, not after it is rejected.

Disclosure and claims review

Copy written to survive legal, not rewritten after it fails.

Meta special ad categories

Correct classification from day one — reclassifying later resets your learning.

Account recovery

If yours is already down, that is the first conversation.

Across a full-funnel Meta programme in financial services, none of our ads were rejected. In this category that is the difference between a campaign that runs and a quarter you lose.

Selling into a regulated financial category? See how we run fintech SEO →

04 — Engagements

Start with a diagnosis, not a retainer.

Start here

Acquisition Audit

$2,500

2 weeks, fixed fee. Credited to month one.

$1M–$3M ARR

Foundation

$3,500/mo

One channel run properly.

$3M–$10M ARR

Compound

$6,500/mo

SEO and paid as one motion.

$10M–$20M ARR

Scale

$12,000/mo

Multi-market, multi-product.

See what’s included and what isn’t →

05 — Accountability

What we will and will not promise.

We do not guarantee ROAS. Nobody honest can — not on a product with a 90 to 180 day sales cycle, where a 30-day return figure shows a fraction of what actually happened. Here is what we will commit to instead.

COMPLIANCE GUARANTEE

If we cannot get your account approved and compliant within 30 days, you do not pay for that month. That is in our control, so we stand behind it.

SHORT INITIAL TERM

Three months, then monthly. No annual lock-in. If it is not working you should be able to leave.

SCOPE REMOVAL

If a workstream is not producing after 90 days, we cut it and re-scope. You stop paying for the part that is not working, not the whole engagement.

WEEKLY REPORTING

On what we control — pages shipped, keywords entering the top 20, accounts approved and kept live, CAC and pipeline trend.

Read the full terms, including exclusions →

06 — Track record

What we have actually done.

Prior engagements are anonymised because we do not have permission to name the companies. The numbers are unchanged, and these were prior roles, not Momentum client work.

Zero rejections

Full-funnel Meta programme in financial services — our own acquisition

$80 → $40 CPL

Six weeks, verified lead volume up 60% — US fintech client, $5k/mo budget

+70% organic

Traffic, and +50% keyword coverage — US marketing agency, service pages rebuilt around search intent

5 closed deals

From organic content alone — US investor platform, case studies the sales team closed with

See the full record, including our own rankings from zero →

07 — Who you work with

[ PHOTO ]

One senior person, named.

Elijah Oling Wanga. Six years running SEO, content and paid acquisition for US SaaS, fintech, healthcare and marketplace businesses. CXL certified in Paid Media and B2B Demand Generation.

Based in Nairobi, working US Eastern and UK hours, async-first. You get the person who does the work, not an account manager relaying it.

Start with the audit.

Two weeks, $2,500, credited against your first month if you continue. A full technical and content SEO audit, a paid account and compliance-risk review, a keyword and demand map, a tracking and attribution gap analysis, and a prioritised 90-day plan you can execute with us or without us.

Not a fit: ecommerce and direct-response · pre-revenue · anyone who needs a monthly ROAS number on a four-month sales cycle

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