These terms govern your use of momentumadworks.net and any services you engage us to provide.
“Momentum AdWorks”, “we”, “us” and “our” mean Elijah Oling Wanga, trading as Momentum AdWorks, a registered business name in Kenya, of Karen Ridge Road, Nairobi. “You” and “your” mean the company engaging us, and anyone acting on its behalf.
By using this site, submitting an enquiry, booking a call or paying an invoice, you agree to these terms. If you do not agree with them, do not use the site or engage us.
A signed engagement agreement takes precedence over these terms. Where we and you sign a proposal, statement of work or master services agreement, and it says something different from what is written here, that document wins for the work it covers.
We may update these terms. Material changes will be posted here with a new effective date and, for current clients, notified by email. Changes do not apply retroactively to work already underway.
We provide search engine optimisation and paid acquisition services to business-to-business software and financial technology companies, principally in the United States and the United Kingdom, and particularly in categories where advertising platforms apply special verification, category or disclosure rules.
Our services fall into two shapes:
The Acquisition Audit — a fixed-fee, fixed-scope diagnostic delivered in two weeks: a technical and content SEO audit, a paid account and compliance-risk review, a keyword and demand map, a tracking and attribution gap analysis, and a prioritised 90-day plan. The plan is yours to execute however you choose, including with someone else.
Monthly engagements — Foundation, Compound and Scale, as described and priced on our pricing page. Each tier has a defined scope. Work outside that scope is quoted separately before it starts.
We do not manage or hold your advertising budget. You pay the advertising platforms directly and remain the account owner throughout. We may use subcontractors or specialist freelancers; where we do, we remain responsible to you for the work.
We publish an eligibility gate because it saves both sides time. We work with B2B software and financial technology companies with roughly $1M to $20M in annual recurring revenue, from seed through Series B, selling into a regulated or semi-regulated category. We may decline work that falls outside that, and we may decline work we do not think we can do well.
To let us do the work, you agree to:
If information or approvals are outstanding for more than 14 days, work may pause. Fees continue to run during a pause caused by you, because the capacity is reserved. If it goes past 30 days we may treat the engagement as terminated under section 7.
Fixed fees, not a share of your budget. The Acquisition Audit is $2,500, invoiced in full before work starts, and credited against your first month if you go on to a monthly engagement within 60 days. Monthly engagements are charged at the published rate for the tier, invoiced monthly in advance.
We do not charge a percentage of advertising spend, and never will. It would cap what we earn at the moment we succeed in cutting waste, and it puts our interests on the wrong side of yours.
Invoices are payable through Paystack on the terms shown on the invoice, in advance of the period they cover. Fees are exclusive of any taxes, duties or transaction charges, which are yours to pay. Advertising spend, third-party software and media costs are separate and are paid by you directly to those providers.
If an invoice is more than 14 days late we may suspend work after giving you notice. Retainers are not refundable for a partial month once work has begun, except as set out in section 5.
Published prices may change. A change will not affect an engagement already running until its initial term ends, and we will give you at least 30 days’ notice before it applies.
We do not guarantee rankings, traffic, leads, revenue or return on advertising spend, and we would not trust anyone who did. Search engines and advertising platforms decide those outcomes, and we do not control them. What we can commit to is how we work, and we hold ourselves to it:
A short initial term. Foundation and Compound run for a three-month initial term and then continue month to month, cancellable on 30 days’ notice. Scale runs for a six-month initial term on the same basis afterwards. There is no long lock-in.
Scope-level removal. If a workstream inside your engagement is not producing after 90 days, we will say so, cut it, and re-scope the engagement — so you stop paying for the part that is not working, rather than having to end the whole thing or argue about it.
Published leading indicators. We report on what we actually control, on a fixed cadence: pages and content shipped, keywords entering the top 20, advertising accounts approved and kept live, and pipeline and cost trends measured over a window that matches your sales cycle rather than a 30-day one.
Honest measurement. We use your analytics and CRM as the source of truth, we tell you when a number is directional rather than solid, and we do not report a metric we would not act on ourselves.
Much of our work involves categories where platforms apply extra rules — financial services verification, restricted category approvals, special ad categories, disclosure requirements.
We will advise you on what those rules require, prepare and submit what the platform asks for, and build campaigns and landing pages to meet them. We cannot guarantee that a platform will approve, verify or reinstate an account. Those decisions are the platform’s alone, their criteria change, and they are not obliged to explain themselves.
You remain responsible for the accuracy of the claims you make, for holding any licence or registration your category requires, and for your own legal and regulatory obligations. We are not your lawyers or your compliance function, and nothing we provide is legal or regulatory advice.
Either party may end a monthly engagement on 30 days’ written notice, effective no earlier than the end of the initial term. Fees for the notice period remain payable.
Either party may end it immediately if the other commits a material breach and has not fixed it within 10 days of being asked to, or becomes insolvent. We may also end it immediately if you ask us to do something unlawful, or to make a claim we believe to be false or misleading.
On termination we will invoice for work done, hand over the deliverables you have paid for, and return or delete your data and give up access to your accounts. Neither side owes the other anything further beyond the clauses that survive under section 12.
Yours stays yours. You own the content, data, brand assets and accounts you give us, and you keep owning them. You grant us a licence to use them for as long as we need to in order to do the work.
Ours stays ours. Our methods, templates, frameworks, audit structures, checklists and internal tools remain ours, including any improvements we make to them while working with you.
What you get. On payment in full, you own the deliverables we create specifically for you — the content, page copy, creative, landing pages and reports — outright, and you may keep using them after the engagement ends. That does not transfer the underlying templates or tools they were built with, which stay licensed to you for your own use only.
We would like to describe the work publicly in case studies and marketing. We will ask first, and we will not name you, share your numbers or publish anything about the engagement without your written permission.
Each side will keep the other’s non-public information confidential, use it only for the engagement, and not disclose it without written consent, except where the law requires disclosure. This survives termination by three years. It does not cover information that is already public, that the receiving side already had, or that it develops independently.
How we handle personal data is set out in our Privacy Policy. Where we process personal data inside your accounts, we do so as your processor, on your instructions. A written data processing agreement is available on request, and we will sign one before work starts if you need it.
Nothing in these terms limits liability for fraud, for fraudulent misrepresentation, or for anything that cannot lawfully be limited.
Subject to that, neither party is liable to the other for indirect or consequential loss, loss of profit, loss of revenue, loss of anticipated savings, loss of data, or loss of business opportunity, however it arises.
Subject to that, our total liability arising out of or in connection with an engagement is limited to the fees you paid us in the three months before the event giving rise to the claim.
You agree to indemnify us against claims, losses and reasonable costs arising from your breach of these terms, from content or claims you supplied, from your failure to comply with the law or platform policy, or from an account issue caused by something you did.
Force majeure. Neither party is liable for delay or failure caused by something outside its reasonable control, including platform outages, changes in platform policy, regulatory change, war, natural disaster or widespread network failure.
Assignment. You may not assign these terms without our written consent, which we will not withhold unreasonably. We may assign them if the business transfers.
Entire agreement. These terms, together with any signed engagement agreement, are the whole agreement between us and replace anything discussed beforehand.
Severability. If a provision is found unenforceable, the rest continues to apply.
Waiver. Not enforcing something once does not waive the right to enforce it later.
Notices. Notices are given by email to the addresses used for the engagement, and to administrator@momentumadworks.net for us.
Survival. Sections 8, 9, 10, 11 and 12 survive termination.
These terms and any engagement under them are governed by the laws of Kenya.
If something goes wrong, we would both rather fix it than fight about it, so each side agrees to raise the issue in writing and give the other 30 days to resolve it before starting proceedings. After that, the courts of Nairobi, Kenya have exclusive jurisdiction — unless a signed engagement agreement between us says otherwise, in which case that document governs.
Momentum AdWorks
Karen Ridge Road, Nairobi, Kenya
administrator@momentumadworks.net
+254 702 549117