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How we work

The boring documents most agencies will not show you.

Buyers ask for a sample status report, a QA checklist and a measurement plan during procurement — and almost no agency publishes them. Ours are below. Anyone can write a manifesto; only an operator has a checklist.

PDF · 2 pages

Sample weekly status report

What you get every Monday, with a real week's detail redacted.

PDF · 1 page

Editorial QA checklist

Every piece clears this before it reaches you, compliance items included.

PDF · 3 pages

Measurement plan template

Events, attribution window, and what we refuse to report on.

One page

UTM and naming convention

So your reporting still makes sense in eighteen months.

The engagement

What the first 90 days look like.

WEEKS 1–2Audit and baselineThe Acquisition Audit, plus tracking rebuilt and a documented baseline. We do not touch spend until measurement is honest.
WEEKS 3–4Compliance and structureVerification, category classification, account restructure. The unglamorous work that stops the account going down later.
WEEKS 5–8Test, then commitPaid finds the messages that land. The winners become the pages we build organically.
WEEKS 9–12CompoundOrganic takes over the terms you were renting. Budget moves to the next test. First honest read on pipeline.
Reporting

What we report — and what we refuse to.

WE REPORT

CAC payback period

Marketing-sourced pipeline

SQL conversion rate by source

Accounts approved and kept live

Pages shipped, keywords entering the top 20

Measured over a window matching your sales cycle

WE DO NOT

Blended ROAS

Impressions and reach

"Value delivered" totals

Any 30-day performance window

Vanity keyword counts

Lead volume without quality

Median SaaS CAC payback is around 16 months; at $50K–$100K ACV it is closer to 22. Anyone promising sub-12-month payback in fintech is promising top-decile performance.
Terms

The guarantee, in full.

Most agencies that lead with a guarantee do not publish its terms. Ours are here, exclusions included.

If we cannot get your advertising account approved and compliant within 30 days of kickoff, you do not pay the management fee for that month.

EXCLUSIONS

— Where the underlying product or claim is not permitted by platform policy

— Where required documentation is not supplied within 5 working days of request

— Where an existing ban predates the engagement and the platform declines appeal

— Where changes are made to the account by others during the period

[ TERMS PENDING LEGAL REVIEW BEFORE PUBLICATION ]

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